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Adland and Me

Mike Stephenson

The Travels and Tribulations of a TV Commercials Director

Adland and Me

£14.99

ISBN 9781781325421

Published Jul 2016

Paperback
246 x 189mm (276 pages)

Adland is like no other country. Adland is a Drunk. A mad land of boozed-up bad behaviour from the ‘suits’ to the ‘creatives’ whose TV commercials the author directs. Shoots for commercials can be as crazy, manic and lunatic as big movie shoots – difference is, they’re compressed into days. Like megatons of matter squashed into a tiny Black Hole. So as a result, any one shoot, even though it may only last a few days or so, or maybe because it does only last a few days or so, can result in many moments of high drama and dudgeon all compressed into this short, intense period of time.

The Travels and Tribulations of a TV Commercials Director: A wild ride through the mad world of advertising as seen through the eyes (and the lens) of a TV ad director as he battles with the bacchanalian behaviour of film crews and ad agencies at home and abroad. From pistol-whipping incidents in Prague to hallucinating young creatives on safari, this joyous journey through Adland takes us from the Australian outback to the hills of Hollywood, the snowy wastes of Iceland to the arid deserts of Jordan, and the African tundra to... Brighton seafront. The author’s storyboards and drawings decorate each chapter along with handy film-making and directing tips, advertising theories and analyses (just to add some academic weight to what is otherwise a lighthearted tome). Enjoy the ride and have a good trip!

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