Book Marketing Services

Book Marketing (exclusive to SilverWood-signed Authors)

Selling a book you’ve published yourself can be great fun, and very satisfying. But it also requires hard work, determination, and of course a good product.

There’s a lot you can do to market your book yourself, and at SilverWood we usually recommend you do as much as possible because buying promotional services can be expensive, with no guarantee of recouping that investment in book sales (you’re paying for time, rather than results). In any case, you are almost always the best ambassador for your book - you have the passion and commitment, and of course no one else knows or cares about your book quite as deeply as you do! Sometimes, however, promoting your own work can be a slow and lonely process, and it can help to have some affordable professional support behind you.

The key to good promotion is relentless on-going activities, a good Advance Information sheet, a marketing plan, and some media exposure. We can’t guarantee that retailers will stock your book, and nor can we guarantee book sales, but we can work with you to improve your chances. All authors who publish with SilverWood are offered a range of book promotion tools to suit their budget, and impartial advice on what might best suit their book (and help them reach out to their readership).

Many of our services can now be purchased by SilverWood authors in a specific book marketing package, tailored to what you would like to achieve with your marketing:

The tools you need to effectively launch your book
  • Book Launch Pro
  • The tools you need to effectively launch your book
  • Scale of fees net of VAT
  • £747
  • Book Marketing Review Call (40 minutes)
  • Social Media Broadcast for 3 months
  • Amazon Category Boost
  • Advance Information (AI) Sheet
  • Amazon Look Inside
  • Reviews: PDF ARC (Advance Reading Copy)
  • Nielsen Media Book2Look 'Biblet'
  • SilverWood Book Marketing Club Membership (3 months)
  • Press Release (written for you)
  • Facebook and Twitter Set-up or Review
  • 1:1 Social Media Strategy Hour
  • Online Book Tour
  • Ebook file release for blog tours
  • 1:1 PR Learning Call (30 minutes)
  • UK Review Sending Service
 
Promote your book online and across social media

  • Online & Social Marketing
  • Promote your book online and across social media
  • Scale of fees net of VAT
  • £897
  • Book Marketing Review Call (40 minutes)
  • Social Media Broadcast for 3 months
  • Amazon Category Boost
  • Advance Information (AI) Sheet
  • Amazon Look Inside
  • Reviews: PDF ARC (Advance Reading Copy)
  • Nielsen Media Book2Look 'Biblet'
  • SilverWood Book Marketing Club Membership (3 months)
  • Press Release (written for you)
  • Facebook and Twitter Set-up or Review
  • 1:1 Social Media Strategy Hour
  • Online Book Tour
  • Ebook file release for blog tours
  • 1:1 PR Learning Call (30 minutes)
  • UK Review Sending Service
 
Raise your book's profile with reviews and P

  • Get Visible with PR
  • Raise your book's profile with reviews and PR
  • Scale of fees net of VAT
  • £1097
  • Book Marketing Review Call (40 minutes)
  • Social Media Broadcast for 3 months
  • Amazon Category Boost
  • Advance Information (AI) Sheet
  • Amazon Look Inside
  • Reviews: PDF ARC (Advance Reading Copy)
  • Nielsen Media Book2Look 'Biblet'
  • SilverWood Book Marketing Club Membership (3 months)
  • Press Release (written for you)
  • Facebook and Twitter Set-up or Review
  • 1:1 Social Media Strategy Hour
  • Online Book Tour
  • Ebook file release for blog tours
  • 1:1 PR Learning Call (30 minutes)
  • UK Review Sending Service


Examples of some of our individual book marketing tools, exclusive to SilverWood authors:

Advance Information Sheet

A professionally designed A4 PDF containing information about your book, your author biography, ordering details, plus an email script so that you can make a professional approach to bookstore managers.

PDF ARC (Advance Review Copy)

A PDF copy of your book prepared for release to book bloggers and reviewers. Many reviewers prefer to receive a print copy of your book, but some are happy to take a PDF to read on their iPad or other tablet. This obviously cuts down on p&p costs for you, so it's useful to offer a PDF ARC in the first instance. A PDF ARC also avoids having to share unprotected ePub or Mobi files (because DRM is added at the point of distribution, not when the file is created).

Promotional Postcards and Bookmarks

Spread the word about your book with specially designed postcards which show images of your book jacket in full colour gloss finish, with your chosen text in colour or black & white on the reverse. Available in quantities of 100, 250, 500 or 1000.
Postcards are extremely useful to leave with potential stockists in place of a physical copy of your book, and many authors arrange to display them in bookshops, cafes and galleries. Bookmarks make excellent give-aways at book signings and other author events, and because people tend to keep bookmarks they can act as a longterm reminder about your book.

Facebook and Twitter Set-up (or review of your existing social media)

Social networking is a must for any author hoping to reach out directly to readers. We can set you up with a Facebook author profile and page for your book, and link it to a Twitter feed. Ideally you should take over the profile and keep it up to date yourself, posting a few times a week. Many successful authors use social networking sites to collect friends and potential readers, enjoy participating in lively discussions about books and reading, and to subtly promote their book, website and author events. For a small additional fee, we can set up profiles for you on Goodreads and Instagram, or other social networks of your choice.

Author Website

A website is vital for any serious author because it is a 24 hours a day, 7 days a week showcase for you and your work. We'll create a stylish but affordable website for you, using reliable, stable, and search engine friendly Wordpress sites with a Wordpress.com url (or you own url can be directed to your Wordpress site). Your site can include a Home page plus additional pages for 'About the Author' and 'About the Book' as well as downloadable press release and/or Advance Information sheet, plus a 'Links’ page which directs visitors to online stockists.





Personalised Book Marketing Plan

Our Personalised Book Marketing Plan is ideal if you need help with your book promotion strategy. We’ll help you establish who your readers are and how to reach them. This service includes a 75-minute call with our Head of Marketing and a detailed 10+-page written plan. Read more and purchase online here.

Amazon Category Boost

We'll use specialist software to identify keywords, relevant to your book, that readers type into Amazon. We then add your book in up to 10 categories (compared to the Amazon standard of 3) where you can rank more highly. Read more and purchase online here.

Review Copy Sending Service

Supply us with a set number of review copies and we’ll send them to selected newspapers, magazines or journal reviewers with a covering letter introducing you as an author, along with a printed copy of the Advance Information sheet or Media/ Press Release. Pandemic update: while many reviewers are working from home, we’re offering an alternative to sending print copies. Instead, we’ll send ebook copies to 15 carefully selected online reviewers.

Nielsen Book2look 'Biblet'

A Biblet is a search-inside widget for social media and websites, developed by the bibliographic data company Nielsen Bookdata. One Biblet features all available formats of your book (print and ebook editions), and readers can instantly find their preferred format, and their favourite online shop.

You decide how much and which parts of your book you want to showcase, and you can also monitor which extracts are particularly popular. Share across your social media, website and/or blog.

Additional promotional materials and services

We constantly review and develop our book promotion services, and offer a range of other bespoke activities not listed here. All SilverWood authors receive a full list of services and comprehensive advice as part of their publishing package.

Want to get started?

Contact us now, and let us know how we can help you actively market your SilverWood book to readers.

Not a SilverWood Author?

If you didn't publish in partnership with SilverWood, then unfortunately we're not able to assist with marketing your book. However, we'd be delighted to recommend someone who can. Professionals we work with regularly include Elly Donovan PR, Cameron Publicity & Marketing, Nigel Roberts Book Promotion and BooksGoSocial.

Want to self-publish a book you can market with confidence?

We're here to help with your next book. Please take a look at our Quick Start Guide to get an idea of who we are and how we work. Then simply get in touch with our friendly team, and we'll let you know what we need in order to work out how best to help and support you.


Amazon Category Boost

Amazon Category Boost

Amazon keywords and categories to boost the visibility of your book

 

£77.00 plus £15.40 VAT

Book Marketing Consultation

Book Marketing Consultation

Your power hour to boost your book marketing plans

 

£87.00 plus £17.40 VAT

Book Writing Club | discounted three-month subscription

Book Writing Club | discounted three-month subscription

Regular events and club support to help you write your book

 

£35.00 plus £7.00 VAT

Personalised Book Marketing Plan

Personalised Book Marketing Plan

A detailed promotional strategy tailored specifically for you and your book

 

£147.00 plus £29.40 VAT

Publishing Consultation

Publishing Consultation

Discuss your book and get clarity on how to publish

 

£87.00 plus £17.40 VAT

“If you’re thinking of self-publishing, I hope you don't go at it alone. With a team like SilverWood behind you, you have the support you need to publish the best work you believe in.”

J A Higgins