Personalised Book Marketing Plan

Exclusive to SilverWood authors. SilverWood's Personalised Book Marketing Plan will help you market your book if you've published with us. By offering you a personalised marketing plan, we help design your book promotion strategy from publication day or refresh it, if you’ve seen a dip in sales.

After a detailed consultation (one-to-one) with you, SilverWood will research and prepare a marketing plan tailored to you and your aims for your book. We’ll help you identify your target readers, establish who and where they are, and how to reach out to them. We’ll send you a detailed personalised plan to kick-start your marketing or to revitalise your promotion strategy if your book has been published for a while and needs a boost. You’ll also be able to schedule a 20-minute follow-up call to clarify or tease out details.

What do I get?

A 75-minute Zoom call to review your current marketing plans with our head of marketing (Debra) and a written plan to cover:

• Detailed advice on the preparation for, and planning of, a book marketing campaign.


• Tips on how to approach your book launch - and post-publication day events.


• Recommendations on how to establish a professional 'author brand'.


• Advice on how to get more reviews for your book.


• Pointers on how and when to use social media as part of your overall marketing strategy.


• Suggestions for other online marketing opportunities.


• Information on how to be more visible, such as approaches to offline or traditional media.


• A recommended reading list of books and online resources from the SilverWood team.


• A complimentary 20-minute follow-up call to clarify any points and ask questions once you've read and absorbed the written plan.

What do authors say about this service?

"If anyone is considering having a Personalised Marketing Plan, I highly recommend it. I have really been lacking focus and Debra has given me things to think about and actively do. I am super grateful for her insight. She is so easy to talk to and really focused on who I am as an author."
Francesca Catlow, author of The Little Blue Door

"I had my marketing consultation with Debra at the point when this debut author realised that books don’t sell themselves and that unrestrained, marketing and PR could take over my life and leave me no time for actual proper writing! Debra was immensely helpful in assisting me to focus and prioritise, so that the time I have for marketing is used effectively and cost efficiently. Even if you are the world’s best drafter of a press release I think you will benefit from Debra’s considered overview of the multiplicity of options and opportunities open to you. I would strongly recommend taking this up."
Heather Peck, author of Secret Places and Glass Arrows

Click the red basket icon at the top of the page to purchase this service.

VAT at the standard rate will be added during the checkout process if you are an EU or UK taxpayer.

When checkout is complete, you will receive an automatic email confirming receipt of your order, and Helen or Debra will be in touch with the next steps.